By now you’ve seen a lot of changes happening on Instagram. Yes, more algorithms, more features, more…everything, but are you actually utilizing them? Here are 2 Instagram Features we’re focusing on this year that you should consider too!
REELS
Instagram’s newest feature is Instagram reels. They are quick, 15-second or 30-second videos (similar to Tik Tok) that are great to increase user engagement with your audience, get creative in sharing content, not to mention FUN to make. When you’re creating Reels, think of short, bite-sized pieces of information that can help.
Here’s a few content ideas:
How To’s
Encouragement/Inspiration
Calls to Action
GUIDES
Guides are one of Instagram’s newest features which are great to highlight recommendations on products, places or posts. If you’re in the business of providing recommendations and resources this may be the perfect way to interact with your audience online. Easy to create, you can promote the best products, places or a compilation of posts that your audience would best benefit from. No matter the industry, this is a great opportunity to cross-promote content with like-minded businesses and organizations and collaborate on content.
