Designing a logo for your small business is a crucial aspect of the early days of setting up your business. If it doesn't work, you can always rebrand and change it but this can have negative implications for your business. It is helpful if you get it right the first time and design a logo that appeals to your target audience and works for your business. Here is how to make a logo for your business that people love.
Define your Target Audience
The first rule of a good logo is that it appeals directly to the target audience of a business. Without knowing your target audience, you can’t design a logo that will speak directly to them. Research your audience and then research businesses that are appealing to the same or a similar demographic. You can look at their logos and see what works and what doesn’t.
Show Yourself
Show exactly what your business does through your logo. If you sell cat toys, have a picture of as cat. If you are a hotdog vendor, use an image of a hotdog. Don’t beat around the bush with mysterious logo designs as these do not tell your audience what you are offering.
Define Your Colors
Choose a maximum of three colors to feature on your logo design, it is sometimes best to keep it simple this can have a bigger impact and be easier on the eye. There are online color selectors that you can use to help you find which are best for your brand.
Define Your Style
Your brand should have a style to it that crosses over from your socials to your website. The main showcase for your brand style will be your logo and promotional items like your business cards. If you have a logo with a curved composition and a boutique look, you should be using this style across the board. Your logo is the stepping-off point that defines what style and branding your audience should expect from your business.
Use a Logo Generator
When creating a logo, it is a great idea to have direct control over what it looks like. There are many logo generators that you can use online to do just this. This takes away the expensive costs of hiring a logo designer and enables you to get creative yourself and decide on the logo that best suits your business.
Using the generator that is linked above, you will have access to a multitude of templates that you can alter depending on what you feel you need for your logo. They have a drop down box that you can select a logo from which relates to your business. For example, if you are involved in ‘Attorney and Law’ they have a number of logos to choose from. They have images, styles and colors that relate to this field of business.
All the logos on the site are modifiable to your own requirements. You can delete elements and click and drag new ones in. Edit the text and replace it with your own business name and import your own images if needed. You can edit the background color and preview your logo creation. Use this site as many times as you need to create various logos and download as a JPG, PNG or JPEG file.
Creating a logo for your business is an important step, and one that you can use to let your creativity flow into your business. Take your time with it and ensure that it directly relates to what you offer and draws in your audience.
This article was written by guest contributor: Conrad Fletcher