Social media is ever-evolving and the landscape of how we consume and use social media platforms changes almost daily. With feelings like imposter syndrome, fear of your own expertise, and the urge to show up authentically it can be hard to navigate the ins and outs of what content you should be sharing to your pages from your business and brand vantage point.
Solve A Problem.
You may hear this a lot but the truth is if you’re a content creator, thought leader or business person, you have answers that the every day person looks for. What does that mean? That means people come to your social media channels, website and glean solutions and answers from your expertise. Take us for example, we are a digital marketing company with areas of expertise in: marketing, content creation, and strategies for business and entrepreneurs — with that said, most of our content focuses on solving problems that the everyday business owner may face (hence, this blog :) ). If you’re unsure how to solve problems of your audience think about this:
What are common questions do people ask me?
What are some areas of frustration that my product or service can help fix?
What’s new and trendy that people should be aware of?
Testimonials, Reviews and Supporters
This is the easiest type of content to share because testimonials, reviews and supporters sell your product and service on your behalf. Many people don’t like to sell on their own and testimonials, reviews and supporters make great ambassadors for your business. Collect testimonials and reviews from clients so that you can highlight and showcase how you helped them, added value, and your insight led them to more sales, more clients or more brand awareness.
Behind The Scenes / An Inside Look
What we love about social media is that it allows you to connect and be social. With that in mind, taking your audience on journey with you on how a product was made or what a client meeting looks like is such a great way to connect and give your audience a deeper look into what goes on within your business.
